Asia's biggest games event ChinaJoy, known as the China Digital Entertainment Expo and Conference, kicked off on Friday in Shanghai.

A cosplayer poses for photos during the ChinaJoy 2023 in Shanghai, east China, July 28, 2023.

People visit ChinaJoy 2023 in Shanghai, east China, July 28, 2023.

A visitor experiences a VR game during the ChinaJoy 2023 in Shanghai, east China, July 28, 2023.

People visit ChinaJoy 2023 in Shanghai, east China, July 28, 2023.

Visitors experience a game during the ChinaJoy 2023 in Shanghai, east China, July 28, 2023.

A visitor experiences a VR game during the ChinaJoy 2023 in Shanghai, east China, July 28, 2023.