The CIIE logo and mascot Jinbao are showcased at a news conference in Shanghai on July 27, 2018. [Photo by Yang Yang/chinadaily.com.cn]

Cosmetics brand OJESH will establish closer ties with the Chinese market through the fourth China International Import Expo (CIIE), according to Wang Jiayi, the founder of OJESH and the chairman of Jassen GmbH, the parent company.

OJESH, which specializes in small molecule hyaluronic acid skin care products, entered China, the world's second largest beauty market, in 2016.In 2020, the year it made its CIIE debut, the brand served thousands of customers every day at its booth at the third CIIE.

The brand's participation in the expo accelerated its brand building efforts, expanded its sales channels, and benefited its overall business strategy in the Chinese market as many of the visitors were impressed by its history.

According to the brand, the CIIE has been an ideal platform for companies to reach their Chinese customers and for global brands to enter the Chinese market, as well as facilitating economic and trade exchanges and project launches in the post-pandemic era.