The flagship store for 3CE Stylenanda is launched in Shanghai Xintiandi on Jan 23. [Photo provided to chinadaily.com.cn]

A flagship store for 3CE Stylenanda has been launched on Jan 23 in Shanghai Xintiandi, where customers can purchase makeup by 3CE and clothing from the Stylenanda fashion brand.

As the largest flagship store in China, it features four themed areas: a courtyard labyrinth, a space with futuristic cars, an area designed to imitate water, and another recreating the scenery of Jeju Island in South Korea.

To celebrate the opening of the Shanghai flagship store, the brand launched a limited-edition 3CE collection just for Shanghai.

The brand debuted in China during the first China International Import Expo in 2018.  As an important part of the skincare and beauty company L'Oreal Group, it has grown into the top international beauty brand in China by sales via Tmall, the country's top business-to-consumer e-commerce site.